In the wake of the controversy surrounding Bud Light's partnership with transgender influencer Dylan Mulvaney, UFC CEO Dana White and country singer Kid Rock have joined forces with parent company Anheuser-Busch.
Knotts Berry Farm, a renowned theme park in California, is currently embroiled in controversy, facing backlash from conservative circles for hosting a show said to have Satanic themes.
"Recent data continues to show that tracked channels reached a point of stabilization at significantly lower levels for Anheuser-Busch InBev than pre-controversy," an analyst at Evercore ISI noted.
