An ad for Braun, a razor company, features a transgender model.
The model is a biological woman who had a double mastectomy.
A spokesperson for Braun told Newsweek, “This is one of hundreds of images on our site showing people using our products—all of which are reflective of the consumers we serve.”
The spokesperson noted the image is two years old.
Psychologist Dr. Jordan B. Peterson tweeted in response to the ad, “Braun is looking hard for its Budweiser moment,” referring to the boycott of beer brands after transgender TikTok influencer Dylan Mulvaney partnered with Bud Light.
U.K. journalist Martin Daubney similarly tweeted, “Another men’s brand bites the dust as Braun uses trans model with surgical scars from a double mastectomy operation, in a move that’s been slammed as ‘shockingly immoral’ #GoWokeGoBroke.”
Reporting from Not the Bee:
Yeah, that's a girl who was brainwashed and affirmed in her mental illness, so now she has giant scars revealing the mutilation she underwent to pretend to be a man. And Braun is celebrating this. And if you give them another dollar, they'll push and celebrate your daughters doing this too.
