In the wake of the controversy surrounding Bud Light's partnership with transgender influencer Dylan Mulvaney, UFC CEO Dana White and country singer Kid Rock have joined forces with parent company Anheuser-Busch.
UFC President and CEO Dana White said he told one of the sponsors for his organization off when the unnamed company told him to remove a post on his personal social media account that included former President Donald Trump.
Former President Donald Trump got a warm welcome alongside Donald Trump Jr., Tucker Carlson, Kid Rock, and Dana White as they walked into Madison Square Garden in New York City on Saturday night for the UFC fight.
Almost immediately after testing positive for COVID-19, UFC President Dana White called Joe Rogan in search of treatment advice. Rogan, who has been a longtime broadcaster for the promotion, has consulted several high-profile figures regarding COVID-19 treatment.
UFC 261, which is scheduled for Saturday night, is the first major sporting event to have a crowd size at full capacity in over a year as the COVID-19 lockdowns and restrictions begin to fade away. Florida Governor Ron DeSantis appeared by UFC president Dana White at a press conference.