Pride Month

Song goes viral.

Target and Bud Light have reportedly lost a combined total in $28 billion worth of revenue amid marketing campaigns geared towards transgender individuals. 

The company's shares have dropped by 9.21% on the New York Stock Exchange (NYSE) since last month, following controversy regarding their so-called "Pride Month" collection which includes merchandise related to the LGBTQ+ community.

"Come out!"

In an attempt to prevent what insiders have dubbed a "Bud Light situation."

Pet company PetsMart is urging pet owners to “celebrate pride with your pet” as pride month is set to take place in a few weeks. 

Target's CEO, Brian Cornell, acknowledged the shift in consumer behavior, describing it as a "very challenging environment" for consumers.

Disneyland announced 'Pride Nite' will be coming to the park in Anaheim, California for the first time this June.

Disneyland announced this week that “Pride Nite” is coming to the park for the first time this June.

"Jack Daniels, you just lost a loyal drinker. Never again," says one social media user.