The controversy intensified as social media users began sharing more from Kohl’s pride collection, including a “Baby Sonoma Community Pride Bodysuit set” specifically tailored for 3-month, 6-month, and 9-month-old infants.
Target and Bud Light have reportedly lost a combined total in $28 billion worth of revenue amid marketing campaigns geared towards transgender individuals.
Target donates to an organization known as GLSEN, the Gay, Lesbian, and Straight Education Network, which helps teachers put LGBTQ books in schools and hide students' gender transitions from parents.
The company's shares have dropped by 9.21% on the New York Stock Exchange (NYSE) since last month, following controversy regarding their so-called "Pride Month" collection which includes merchandise related to the LGBTQ+ community.