The ill-fated collaboration with transgender-identified activist Dylan Mulvaney in a March Madness campaign has resulted in a substantial decline in Bud Light sales and a considerable drop in the company's stock price.
The controversy intensified as social media users began sharing more from Kohl’s pride collection, including a “Baby Sonoma Community Pride Bodysuit set” specifically tailored for 3-month, 6-month, and 9-month-old infants.