Target’s stock fell 3.26% Friday, with the stock loss resulting in over $15 billion in market value since mid-May.
Shares fell to $126.99 when the market closed after maintaining $161 just last month after a third Wall Street firm downgraded the shares on concerns over slowing sales.
Since the controversy began, Target’s cap has fallen $15 billion and the company’s market value was over $74 billion before the Pride displays made national news, Dow Jones Market Data Group tracked.
From Fox News:
Target initially irked conservatives with Pride displays that featured items such as "tuck-friendly" women's swimsuits, but the LGBTQ community became outraged when the displays were dialed back ahead of Pride Month. The retailer recently suffered nine straight days of losses on the heels of backlash from both sides of the issue and finished the week with another losing streak.
