Amid their sales plummeting after supporting transgender influence Dylan Mulvaney, Bud Light has now decided to sponsor the upcoming Cincinnati Pride Parade.
Target and Bud Light have reportedly lost a combined total in $28 billion worth of revenue amid marketing campaigns geared towards transgender individuals.
The company's shares have dropped by 9.21% on the New York Stock Exchange (NYSE) since last month, following controversy regarding their so-called "Pride Month" collection which includes merchandise related to the LGBTQ+ community.