In wokelandia, girlboss Cinderella obliterates the patriarchy by choosing her career over love, and the flaccid prince lets his sister take the throne. Why? Because women can have it all and men – obviously – are utterly useless.
Fortune 500 corporate boardrooms increasingly have embraced a “woke” agenda — such as Gillette lecturing its shavers about toxic masculinity and Bank of America having guest speakers declare capitalism evil.
The current value-neutral and “follow your bliss” approach to life is not leading to fulfillment for young men who have been educated to believe their essential masculine traits are inherently toxic. By promoting masculinity as a virtue instead of a vice, Peterson has found an audience hungry for encouragement and reassurance so that they can ennoble themselves through refining those same characteristics into a force for good in the world.