Apple plans to argue that it faces stiff competition in the video games market and that gamers would suffer should Fortnite developer Epic Games succeed in its legal battle to overturn Apple’s App Store policies, according to court documents the company filed Thursday, reiterating accusations that the lawsuit is part of a carefully curated PR campaign to revive interest in Fortnite.
Apple Inc. has a tried-and-true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.