A prominent fast-food company announced that it’s donating nearly half of the proceeds from its sales of chicken sandwiches to an LGBT activist group while taking a shot at one of its competitors.
Burger King, one of the largest and most popular global fast food companies, sent out a tweet Thursday announcing that “the #ChKing says LGBTQ+ rights!” The tweet, which is now pinned to the Burger King Twitter account, referred to the Ch’King, the restaurant chain’s newly created chicken sandwich.
“During #pridemonth (even on Sundays) your chicken sandwich craving can do good! We are making a donation* to @HRC for every Ch’King sold!”
Burger King will donate 40 cents to the Human Rights Campaign, the largest LGBT activist group in the United States, for every Ch’King sold between June 3 and June 30. The fast-food chain will donate up to $250,000 to HRC, a goal that can be reached with the sale of 625,000 chicken sandwiches.
The reference to Sundays in the tweet is seen as a veiled swipe at Chick-fil-A, another major fast-food chain that, unlike nearly all of its primary competitors, does not open on Sundays because of the religious beliefs of the restaurant chain’s founders.
Steve Cortes, a Newsmax host and former Trump campaign employee, took issue with Burger King’s jab at Chick-fil-A for closing on Sundays: “This corporation makes it clear it mocks Christians (and other religious people) and doesn’t want our business.”
In the past, Chick-fil-A has come under fire from progressives because its CEO, Dan Cathy, has expressed opposition to same-sex marriage. A recent article in The Daily Beast alleges that Cathy is among several donors to the National Christian Charitable Foundation, a charity that’s opposed to the passage of the Equality Act. Supporters of the Equality Act paint the wide-reaching legislative initiative as necessary to prevent discrimination against LGBT people. Opponents of the bill worry about its implications for religious liberty and women’s sports.
More than 400 major companies have signed onto the Human Rights Campaign’s Business Coalition for the Equality Act, a coalition of companies that have publicly declared their support for the Equality Act. Although Burger King has made its support for LGBT activism quite clear over the years, it is not a member of HRC’s Business Coalition for the Equality Act.
In addition to supporting the Equality Act, the Human Rights Campaign called on the Biden administration to strip accreditation from Christian schools that subscribe to biblical beliefs about sexuality and marriage, and therefore oppose homosexuality.