Like a lot of Middle America, the gang at Black Rifle Coffee Company has had it with the liberal media.
And now it is showing it on a new T-shirt that mocks the press with its own plea to readers and viewers: “Trust Us.”
CEO Evan Hafer told us, “The mainstream media has completely lost the trust of the American people. Since 2016, they’ve been caught lying about literally every issue: the Russia ‘collusion’ hoax, the ‘mostly peaceful’ Black Lives Matter riots, ESG investing, the Wuhan lab, and ‘transitory’ inflation, to name a few.”
He added, “Our message to the mainstream media is simple: Start telling the truth.”
The coffee firm, started by a handful of recent war veterans, often takes a hard-line approach to cultural problems and uses its social media platforms to push its causes.
Secrets recently reported that the company stepped up its support for Joe Rogan when he came under fire for questioning COVID-19 vaccines. In fact, as some pulled their advertising support for Rogan’s podcast on Spotify, Hafer pledged to double his budget.
“I learned something a long time ago in my previous profession and this business. Teammates and friends don’t duck and cover when the fire, or in this case social media pressure, picks up. You go shoulder to shoulder into the mix, and you sort it together,” he said when asked if he would abandon Rogan.
