The American Beverage Association announced that it will launch a platform to provide transparency to consumers. The platform allows individuals to scan QR codes and connect to a database providing consumers with information about ingredients in the product.
The platform, called Good to Know, “contains no industry research, no industry positions and no industry recommendations — only the published findings of the world’s leading independent food safety authorities,” the association explained its announcement.
“Consumers want greater transparency and deserve to have confidence in the safety of their foods and beverages,” said American Beverage President and CEO Kevin Keane. “Transparency means more than simply listing ingredients – it means providing relevant context that helps people understand where specific ingredients are used, what function they serve and how regulators in different countries view them. By integrating Good to Know into QR codes, we’re making it easier than ever for consumers to have clear and reliable information right at their fingertips.”
Coca-Cola has already started using cane sugar in its drinks. A company spokesperson told The New York Post last year that the company would sell a “new 12-oz single-serve glass bottle in select US markets, offering consumers a classic and timeless way to enjoy their Coca-Cola Original Taste made with US cane sugar.”
Similarly, the Consumer Brands Association launched an effort to Make America Healthy Again, committing to end the manufacturing of products with certified Food, Drug & Cosmetic (FD&C) colors by the end of 2027. The initiative builds upon its plan to remove artificial colors in products distributed to schools. Colors to be eliminated include Blue No. 1, Blue No. 2, Green No. 3, Red No. 40, Yellow No. 5, and Yellow No. 6.
