Trump Accounts enrollment surged to roughly 1 million sign-ups this week, according to Treasury Secretary Scott Bessent, following a high-profile White House summit featuring President Donald Trump and rapper Nicki Minaj. The administration says the sharp increase signals growing public awareness of a flagship family-focused policy still months away from its official launch.
Speaking during a Cabinet meeting Thursday, Bessent told President Donald Trump that participation doubled after Wednesday’s event. “We’ve now had a million people sign up for Trump Accounts just this week,” Bessent said, adding that as many as 25 million families nationwide could qualify for the program.
The summit drew significant attention online and across media platforms. Bessent credited the visibility generated by the appearance, noting that the segment featuring Trump and Minaj “has a billion hits, a billion hits on the internet.” The administration has leaned on prominent figures to broaden awareness beyond traditional policy circles.
Minaj praised the milestone on social media, framing Trump Accounts as a benefit for families and children. “This is the best news. Wow. God is good,” she wrote. “So happy for the children this will help & the burdens that will be lifted from all the hard-working parents in this country.” At the summit, Minaj publicly praised Trump and referred to herself as his “No. 1 fan.”
According to TrumpAccounts.gov, the program will apply to children born between Jan. 1, 2025, and Dec. 31, 2028, with a formal launch expected July 5, 2026. The federal government plans to seed each eligible account with $1,000, while families and employers may contribute additional funds over time.
Treasury officials describe Trump Accounts as long-term investment vehicles designed to promote early saving, financial literacy, and ownership. With months remaining before rollout, the White House is betting that continued high-profile promotion will sustain momentum and expand participation.
