Transgender influencer Dylan Mulvaney has landed a paid partnership with Nike, as confirmed by an Instagram post in which she models the brand’s latest women’s sportswear, according to a report from Just the News.
“Home for a moment and leaning into cozy workout wear life with @nikewomen’s newest Zenvy leggings and Alate bra!,” Mulvaney, a biological man, wrote in the Instagram post.
Despite the lucrative deals, Mulvaney has faced backlash from some critics who see her as a symbol of the transgender movement.
Conservative radio host Glenn Beck posted a picture of Mulvaney in Nike wear with the caption “Just Dude It,” while former congressional candidate Robby Starbuck tweeted that “Nike is the latest major brand to attack real women by hiring Dylan Mulvaney to advertise their products.”
“No sane person should give them money after this. If we won’t demand companies stop mocking our wives and daughters then we’re weaker than I thought and deserve what we get,” Starbuck went on to say.
Mulvaney, who transitioned from male to female in 2021, has over 10.8 million TikTok followers and has made media appearances including attending the Grammys and a White House interview with President Joe Biden.
Mulvaney’s partnership with the sneaker giant comes just days after it was announced that she also had a deal with Bud Light, a move itself garnering criticism from some conservatives.
Prior to her Bud Light partnership, Mulvaney had already signed with Kate Spade New York, a women’s clothing brand, since fall 2022.
The influencer has reportedly earned over $1 million from various endorsements, including Ulta Beauty and CeraVe.
Despite the backlash, Mulvaney has earned over $1 million from endorsements, including partnerships with Ulta Beauty and CeraVe.
She has 10.8 million TikTok followers and has made several media appearances, including a guest spot on the “Drew Barrymore Show,” attendance at the Grammys, and an interview with President Joe Biden at the White House.
Mulvaney, who transitioned from male to female in 2021, has become a social media sensation through her TikTok account, which documents her daily transformation.