Non-Christians

$100M Ad Campaign Aims to Make Jesus the ‘Biggest Brand in Your City’

“He Gets Us,” an effort to attract skeptics and cultural Christians, launches nationally this month. But Christians still have questions about how the church markets faith.

German Christian Democratic Union Drops ‘Christian’ from Name to Attract More Members

German CDU Could be dropping the “C” in order to attract a bigger audience by making their branding more mainstream.

What Makes an Engaging Witness, as Defined by Gen Z

What does it look like to be comfortable in the act of talking about one’s Christian faith in an era where skepticism is high and evangelism is unpopular?

Scholars Blast Report Claiming LGBT Laws Don’t Threaten Christians

Some Christian academics have condemned a study in an American Psychological Association publication because its findings about legislation that was meant to protect the LGBT community from discrimination didn't mirror reality.

Gen Z Wants to Talk about Faith

Barna study shows Christians age 13 to 18 are skeptical of evangelism, but they’re having deep and personal peer-to-peer conversations.

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