German Christian Democratic Union Drops ‘Christian’ from Name to Attract More Members

German CDU could be dropping the “C” in order to attract a bigger audience by making their branding more mainstream.

QUICK FACTS:
  • The German Christian Democratic Union is looking to appeal to a larger audience by dropping the “Christian” from their official branding.
  • Group members made the demand following the 2021 federal election, according to ReMix.
  • Analysis that German conservatives were concerned they were restricting non-Christians from entering according to Mandiner.
  • Were the CDU to follow through with the move it would represent another step away from the group’s conservative roots, according to ReMix.
MORE ON THE PROPOSED CHANGE:
  • CDU suffered a recent federal election loss and the party’s aging voting base appears to be re-thinking the party’s future.
  • Should they follow through, the initiative would follow the pattern of the Switzerland Christian Democrat People’s Party which has also rebranded.
BACKGROUND:
  • Politicians in the CDU and the sister Bavarian Christian Socialist Union have both traditionally voiced Catholic social teachings.
  • The Slogan of the “Christian human image” is their attempt to address supporters who profess cultural Christian values but may not be particularly Christian in religion or religious at all.

LATEST VIDEO