Adidas has warned that it could experience its first annual loss in 31 years, with the sportswear company projecting a full-year operating loss of 700 million euros, or $739 million, for 2023.
Since the racial reckoning triggered by the death of George Floyd in the summer of 2020, corporations have opened their checkbooks and flashed their woke credentials.
Disney have removed the phrase 'zip-a-dee-doo-dah' from the music of its in-park parades over links to 1946 film 'Song of the South' which pushed racial stereotypes amid an ultra-woke makeover to the amusement park.