Farming equipment and supply store John Deere has engaged in conducting diversity, equity, and inclusion (DEI) training as well as promoting the critical race theory (CRT) and Pride agendas.
The information comes from filmmaker Robby Starbuck.
Starbuck wrote on X that the company has been “one of the most beloved brands by conservative farmers but recently on CEO John May’s watch, they’ve gone woke.”
He found that John Deere has funded Pride events for young children, asked employees for their preferred pronouns, honored equity initiatives, and shared a commitment to DEI efforts, among other woke practices.
“To put it mildly, John Deere seems to have forgotten who their customers are,” Starbuck wrote. “Having a farm myself, I’m disgusted that a once great American brand is now taking this turn to seemingly embrace leftist policies that are diametrically opposed to the values of most farmers.”
Tractor Supply was recently found to have engaged in similar initiatives, leading consumers to boycott the company.
“We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart,” Tractor Supply said in a statement following the boycott.
“We will continue to listen to our customers and Team Members,” the company wrote. “Your trust and confidence in us are of the utmost importance, and we don’t take that lightly.”
