The lingering effects of the New Year’s Day terror attack continue to cast a shadow over New Orleans’ iconic French Quarter. Business owners and vendors are reporting a noticeable slowdown in foot traffic, with tourists showing hesitancy to visit even less-crowded areas like the French Market.
At “World Famous Nawlins,” a popular seasoning shop on Bourbon Street, staff are working hard to restore a sense of normalcy. “I’m hoping that people don’t deter from coming to New Orleans,” said Braxton Humphrey. “As a city in pain, we need some support right now.”
The attack has disrupted the momentum the city gained from major events like Taylor Swift’s Eras Tour last fall, which had nearly returned business to pre-COVID levels. Now, optimism is fading. “A lot of people are down and just searching for hope,” Humphrey said.
Farther down Decatur Street, Dana Tharp, who has sold custom T-shirts in the French Quarter since the 1990s, echoed similar concerns. Despite a chill in the air, Tharp and his fellow vendors remain steadfast, offering their goods to the resilient trickle of visitors.
“They talk about New Orleans being a resilient place, and this is the epitome of it,” Tharp said. Yet, the city’s struggles feel unrelenting. “It’s almost as if we have a feeling of, ‘What’s next?’ instead of, ‘What’s happened?’”
Despite the current challenges, vendors are pinning their hopes on the city’s upcoming marquee events. With Super Bowl LIX set for February 4 and Mardi Gras celebrations culminating on March 4, there is optimism that these events will draw visitors back and revitalize local businesses.
Tharp believes the heightened security presence in the wake of the attack could also help reassure wary tourists. “If you’re really paying attention, you’ll know right now is the safest the French Quarter has ever been, probably, with all eyes on it and security being bolstered up for upcoming events,” he said.
As the city looks toward its vibrant traditions and hallmark celebrations, businesses are urging visitors to return and be part of New Orleans’ enduring spirit. “We’re a city that rises, no matter what,” said Tharp.
