The video was produced by Ford’s European division.
QUICK FACTS:
- Ford Motor Company is receiving criticism after a video emerged on Twitter showing a rainbow-colored truck for the company’s “redefining tough” campaign.
- While ad was produced over 10 months ago, the video is now circling across Twitter and embroiled in controversy.
- The video shows two Ford Raptor pickup trucks driving through desert sands, racing each other.
- One truck is discovered to have a rainbow painted across it, including the transgender light blue and pink colors, and speeds ahead of a solid red truck.
- The commercial ends with the phrase “redefining tough” flashing across the screen, featuring the LGBT rainbow over the word “tough.”
REACTIONS TO THE NEW COMMERCIAL:
- The video garnered an array of negative comments, with one Twitter user writing, “I looked it up. It’s real. It’s the European division. Very disappointing.”
- Another Twitter user posted, “Pure Bud Light energy,” referring to the beer company’s partnership with transgender-identified biological male Dylan Mulvaney that resulted in a boycott of the brand.
- Yet another individual tweeted, “I will be dumping my ford stock today,” while another Twitter post read, “I just called the dealer and cancelled my order.”
BACKGROUND:
- Bud Light sales were down 21.5% for the month of April, according to Beer Business Daily.
- In total, Anheuser-Busche beer fell 12.5% since going woke.
- Coors Light beer, not owned by Anheuser-Busche, rose 10.9% throughout the month of April.
