Beer Business Daily released the April numbers of beer companies, writing that total Anheuser-Busche beer fell 12.5%.
Bud Light fell 21.4% throughout April and Budweiser fell 11.5%
Coors Light beer, not owned by Anheuser-Busche, rose 10.9%.
Reporting from The Washington Examiner:
At least two marketing executives related to the decision to partner with Mulvaney were placed on leave last month, and Anheuser-Busch just announced it had cut ties with the third-party ad agency at the center of the partnership. Since the numbers began crashing, Anheuser-Busch executives have reportedly been scrambling to find solutions.
