Facebook to invest over $1 billion in content creators through end of 2022

Facebook CEO Mark Zuckerberg said Wednesday that Facebook and Instagram plan to together invest over $1 billion in creators through the end of 2022. 

Why it matters: This is by far Facebook’s biggest investment in attracting creators to its platform to-date. 

  • Facebook has slowly begun to roll out products and policies that favor creators, including revenue shares for ads sold against IGTV video content and “stars,” which are akin to tips for creators from fans. It’s said in the past it would not take a cut of any creator revenue until 2023. 

Details: According to a spokesperson, the investment will fall in two buckets: 

  1. Seed funding for creators to produce their own content.
  2. New bonus programs to pay eligible creators for hitting certain milestones when they use Facebook’s tools.