CNN senior political data reporter Harry Enten criticized the Democratic Party’s brand, calling it “messier than a hoarder’s basement” and declaring the party’s image “garbage” in the eyes of Americans. He pointed to persistent unfavorable ratings among voters that show deep internal divisions and lack of a clear frontrunner for 2028 elections.
Enten argued that the party’s dysfunction stems from discontent within its own base. He highlighted polling data showing the Democrats sinking up to 30 points underwater in net favorability—signaling a brand in crisis nationwide.
Despite losing support, no candidate has emerged to unite the party. Enten stated there is “no frontrunner” for the 2028 nomination, attributing the vacuum to Democrats’ historic divisions and fractured identity.
The blunt assessment underscores the challenge facing Democratic operatives as they seek to recover credibility before midterm and presidential elections. The public image, once a strong asset, now demands urgent redefinition.
