According to the New York Times, Democratic Party donors are strategizing on how to win the vote of young men.
“For now, Democratic donors and strategists have been gathering at luxury hotels to discuss how to win back working-class voters, commissioning new projects that can read like anthropological studies of people from faraway places,” the report said, explaining that it obtained a plan for the new effort. The Times wrote that the $20 million move seeks to “reverse the erosion of Democratic support among young men, especially online.”
The reported plan, called SAM, or “Speaking with American Men: A Strategic Plan,” looks to analyze the “syntax, language and content that gains attention and virality in these spaces” and suggests buying advertisements in video games.
The report comes as a Democratic National Committee (DNC) panel recently moved to redo its voting process for two vice chair positions filled in February. Vice Chair David Hogg, who faced criticism from the party after he reportedly planned to use millions of dollars to replace incumbent Democrats with younger party members, said at the time that it was “impossible to ignore the broader context of my work to reform the party which loomed large over this vote.”
He noted that he “ran to be DNC Vice Chair to help make the Democratic Party better, not to defend an indefensible status quo that has caused voters in almost every demographic group to move away from us. The DNC has pledged to remove me, and this vote has provided an avenue to fast-track that effort.”
