Bud Light sales dropped by 23.6% over one week ending July 8th.
The information comes from Nielsen IQ dollar sales data given to the Daily Caller.
In the four weeks leading up to July 8th, Bug Light sales dropped by 27.1%.
Budweiser’s sales also fell by 6.6% in the week ending on July 8th.
Coors Light and Miller Lite both saw sales increase that week.
Coors Light saw a 30.2% sales increase that week and Miller Lite saw a 25.3% sales increase.
Modelo Especial also had a 20.7% sales increase.
Reporting from the Daily Caller:
Anheuser-Busch is trying to win customers back with a summer marketing campaign featuring NFL stars, concerts, giveaways and the “Bud Knight” mascot. The company’s U.S. CEO Brendan Whitworth refused to say in a late June interview whether it was a mistake for Bud Light to partner with Mulvaney.
