Woke Coke, like Nike, Might Rightly Suffer for Political Bullying

Far too many corporate giants have engaged in ill-informed pandering to left-wing political causes, all while their own stables need major house-cleaning. They may suffer as they learn that political turnabout is fair play. And that’s a good thing.

A nearly 100-year-old group called Consumers’ Research, dedicated to “consumer knowledge and freedom,” today released a large “name and shame” campaign against companies that spend too much time “putting woke politics over consumer interests.” CR has made a seven-figure ad buy against Coca-Cola, Nike, and American Airlines on national cable outlets and in local markets where the companies are headquartered. This is just “the first phase” of what will be an “ongoing campaign” called the Consumers First Initiative.

A quick perusal of the ads (via the link immediately above) shows this group means business (pun originally unintended). Against Nike, for example, the ads say the company’s frequent forays into left-wing politics are “cover” for its own allegedly nefarious activities.

“Congressional reports suspect Nike used forced labor in China,” says one ad. “Religious minorities were ripped from their families, sterilized, sold to factories. Nike made shoes in those same areas. Congress tried to ban Nike’s labor practices. Nike fought back with highly paid lobbyists. Rather than hiring Americans, Nike chose China.” And so on.

Likewise, CR hit Coke for allegedly participating in “forced labor” in China and also for trying to “distract” from plummeting sales and from being exposed for “funding phony science” to hide how its products are contributing to an American obesity epidemic. The group hit American Airlines for poor customer service, losing luggage, and for taking “billions in taxpayer bailouts” while cutting 19,000 jobs at the same time it pays its CEO a $10 million salary.

This is tough stuff, and all of it merited. A number of big corporations are astonishingly hypocritical, falsely accusing American jurisdictions of violating civil rights while themselves contributing to far, far worse violations of much more basic human rights in other countries. For companies such as Nike, “rights” appear to end wherever their profits begin.