The creators of the “Tuttle Twins,” a new animated series that celebrates freedom, free markets and traditional values, are betting that American parents will back an alternative to Hollywood’s increasingly leftist offerings for children.
The first episode of the kids’ show, based on author Connor Boyack’s conservative-flavored children’s books that have exploded in popularity during the pandemic — especially among home-schooling families — aired online Tuesday night.
Daniel Harmon, showrunner for the Angel Studios-distributed series, said the show, which chronicles the adventures of 11-year-old twins Ethan and Emily Tuttle as they learn about history and freedom with the help of their Cuban grandmother and her time-traveling wheelchair, is designed to attract as broad and as diverse an audience as possible.
The creators wanted to reach beyond the White conservative bubble where most Christian children’s programming languishes while big studios cash in on the wider market.
“I’m trying to reach other parents like me who love freedom and want to pass free-market principles down to their kids,” Mr. Harmon told The Washington Times. “These principles aren’t limited to any particular religious group, but we’re not seeing much about the Golden Rule, personal freedom and entrepreneurship in public schools or mainstream entertainment today.”
“For me, the show is pro-freedom, and that appeals to people regardless of whether they believe that our rights come from God,” Mr. Harmon said.
He said he hopes the 12-episode first season, distributed biweekly on Tuesdays via the studio’s Angel App, will launch “a long game” for the franchise as the only animated show that teaches children about economics.
“Our goal is to reach 100 million kids over the next 10 years and help them fall in love with the characters. We want kids to choose us as an alternative to Netflix, Disney+ and other apps,” Mr. Harmon said.
His brother Jeffrey Harmon, co-founder and chief content officer at Angel Studios, added that the upstart crowdfunding company embraced the project because it filled “a clear hole in the market” for quality animated entertainment to teach free-market values to kids whose families “aren’t being served by woke executives in Hollywood.”
“The show is about preaching values in a positive way rather than attacking other people’s ideologies,” he said. “With ‘Tuttle Twins,’ we want to teach our kids and their parents about the economic principles that made this country the most prosperous and peaceful society the world has ever seen.”
Launched a year ago, the “Tuttle Twins” campaign became the world’s largest crowdfunded kids’ media project at that time, raising nearly $3.7 million from more than 8,000 investors.
The show adapts a popular series of 21 “The Tuttle Twins” books that have sold more than 3 million copies. They include 12 titles in the children’s series, three toddler books and six books for teenagers.
Author Boyack, who serves as co-executive producer of the animated series, said sales of his books “exploded during the pandemic,” and led to the expansion of the franchise into a curriculum, card game and podcast. That set the scene for Angel Studios to step in.
“Our show is an effort to evangelize, not a religion but a set of political and economic values about freedom,” Mr. Boyack said. “As the author, I think those messages are complementary, but I think people of little or no faith will connect.”
The author, who based some of the twins’ personalities on his own two children, expressed satisfaction with the decision of the show’s writers to introduce fantasy elements such as time travel and “interdimensional silliness that involves the kids as intergalactic pirates,” a departure from the reality-based books.
“The books are primarily educational and a little entertaining. The cartoon flips the format to be primarily entertaining and a little educational,” Mr. Boyack said.
Founder and president of the free-market-oriented Libertas Institute in Utah, he said he wrote the first book for kids aged 5 to 11 in 2014 as a way of teaching personal responsibility to his young children. He recruited Elijah Stanfield, a coworker, as illustrator.
“Basically, I’m a full-time freedom fighter advocating for smaller government, and I wanted to be able to talk to a 5-year-old about the principles of free markets and property rights,” Mr. Boyack said. “I don’t know about the religion of people who buy them, but our audience is definitely right-of-center and independent.”
Home-schooling families account for half of his book sales, he said, and public school families for most of the rest.
Pastor Lucas Miles, a faith-based film producer familiar with the books and new show, said the “Tuttle Twins” animation is “really well done” and on a par with what comes out of Disney.
“Animated shows from major studios tend to push rebelliousness, LGBTQ agendas in shows like ‘Blue’s Clues’ and watered-down versions of critical race theory,” Mr. Miles said. “Not only will parents find entertainment in ‘Tuttle Twins,’ but they will be able to rest easy knowing that their kids are learning something of value about life.”
Mr. Miles, pastor of the nondenominational Nfluence Church in South Bend, Indiana, said families in his congregation have already used the books.
“I see the resources of ‘The Tuttle Twins’ as helping to bring a stronger foundation to kids at an earlier age in natural law, the free market, and capitalism, and helping to expose the fallacies of socialism that are being rammed down kids’ throats in public education right now,” Mr. Miles said.
He added that those fallacies include the notion that socialism is compatible with Christianity, increasingly popular on the Christian left.
“You hear people say ‘Jesus was a socialist,’ but Jesus taught personal responsibility and stewardship, he taught how to act with generosity in a self-regulated rather than government-mandated way,” Mr. Miles said. “It’s propaganda, not any kind of biblical scholarship.”
Tim Winter, president of the nonpartisan Parents Television and Media Council that advocates for family-friendly media programs, said the show could potentially become a popular counterweight to “a growing amount of animated shows that are marketed to children and include some pretty edgy stuff.”
“So much animated programming leans in only one direction politically and ‘The Tuttle Twins’ offers some balance that’s urgently needed,” Mr. Winter said. “When you have a family-friendly cartoon of high production values that leans a little right of center, it sticks out, because there’s a massive dearth of clean content that reaches this level of quality.”
Co-executive producer Matthew Faraci, who is Jewish, said the new cartoon “pushes back on the prevailing narrative that Hollywood feeds to kids.”
“This show may inspire other creators to do something similar,” Mr. Faraci said. “To push back, you need a thousand ‘Tuttle Twins’ shows, not just one.”
Mr. Harmon, the director, said that although the show takes part of its inspiration from “VeggieTales,” it will be more grounded in the realities of history.
The kids visit Gandhi in episode two to learn about his tradition of nonviolence, inspired by Jesus, and will visit other historical figures such as Harriet Tubman and Rosa Parks in future shows.
“It doesn’t matter what your race is, your religion, it’s all about the principles of freedom and how they apply to economics,” Mr. Harmon said. “We’re going to create some context around the term socialism and show in principle what that translates to in the real world. We want parents and kids to watch the shows together and discuss them.”
Angel Studios is giving the biweekly episodes away for free on its clean-content app, without any ads and based on a pay-it-forward model similar to “The Chosen,” where viewers can offer to pay the company $15 to expand the show’s reach to 10 more people.