The Long March Through the Corporations

  • The bad news is that business is the new battlefield: the woke have set their sights on corporate America.
  • This is invariably the problem with anything the left ever tries: Che Guevara’s Nuevo Hombre, the New Man, just never shows up. Human nature is unchangeable.
  • Much of what corporations do now is illegal, or should be, especially the new emphasis on subdividing along racial lines.

That all cultural institutions in America have been taken over by the Left is beyond question. The media, the academy, Hollywood—all are now in its clutches. Conservatives still cling to talk radio, just as tightly as they do to their guns and bibles, as President Obama so dismissively put it, but that is about the only redoubt of the “sense-making” institutions they still have.

This was no accident. Those who have studied the genesis of this annexation know that it was a deliberate “long march through the institutions.” That campaign was conceived in the late 1960s by the violent German activist Rudi Dutschke, a disciple of the non-violent but much more dangerous Frankfurt School academic Herbert Marcuse, who approved of Dutschke’s plan.

Today, this strategy manifests in the demand that institutions be “woke.” The term, borrowed from African-American slang for being awake, has come to mean not just any type of liberalism, but one denoted by an obsequious obsession with social issues, denunciations of “whiteness,” the insistence that the freest and most prosperous society today is hopelessly racist and in need of deep change, and the intolerant resolve to censor any deviation from any of these concepts through cancel culture. Other American institutions are teetering on the verge of a woke takeover.

The Churches—as in the institutionalized Abrahamic faiths—have long been bastions of conservatism by their very nature, but they are now in danger of seeing their commitment to true justice and the care for the poor and the stranger hijacked in the name of Social Justice, a concept that undermines religion. Social Justice abandons forgiveness and concentrates on punishment—especially, but not only, through forced redistribution of resources according to membership in categories of the supposedly oppressed and marginalized. Forgetting past sins, which the Bible repeatedly tells us is what God routinely does, is verboten.

Professional sports, too, have turned into pageants for ritualistic woke denunciations of the country and its history, the white race, etc. Despite being one of the most integrated areas of American life, the NBA, the NFL, and now MLB constantly remind viewers in need of escapism that our country is uniquely, structurally, institutionally, and systemically racist, sexist, and homophobic.

Still, all these areas—the media, the academy, the churches, sports—are basically volitional. You don’t have to watch Monday Night Football; you can cancel your newspaper subscription; if your rabbi is too much of a social justice warrior, you simply switch synagogues. Most of us, however, have to do one thing every weekday: go to work. Ever since Adam bit the apple and God told him that henceforth “by the sweat of your brow you shall eat bread,” we have gotten up almost daily, put on overalls, a uniform, or a tie,  and set forth to make a living.