Senator Cotton's argument is that Target's race-based initiatives, which purportedly aim to increase diversity and inclusion, may actually contravene federal civil rights laws by actively discriminating based on race.
A recent Gallup poll reveals a decline in intended DEI investment, with 59% of 140 large companies planning to increase their DEI budgets in the next year, a significant drop from 84% in 2022.
Justice Neil Gorsuch, who wrote the majority opinion, declared, "The First Amendment’s protections belong to all, not just to speakers whose motives the government finds worthy. In this case, Colorado seeks to force an individual to speak in ways that align with its views but defy her conscience about a matter of major significance."