Rebranding

Cracker Barrel CEO Breaks Silence Over Logo U‑Turn

Cracker Barrel CEO Julie Felss Masino addresses the public reversal of the chain’s new logo, says the decision was strategic.

Cracker Barrel Backlash Erupts Over Woke Agenda

Cracker Barrel is facing growing backlash after unveiling a new logo design, breaking from the brand’s traditional imagery that has remained unchanged since 1977. But the controversy extends beyond aesthetics, as conservative activist Robby Starbuck has revealed deeper ties between the restaurant chain and far-left organizations.

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