Digital Advertising

Pro-life Group to Spend $78M Ahead of Midterm Elections, Focus On Battleground States

A prominent pro-life activist organization expects to spend $78 million during the 2022 midterm election cycle, hoping to reach at least 8 million eligible voters through a combination of door-to-door campaigning, voter mail and media advertisements.

TikTok Is Essentially ‘Digital Crack,’ Wall Street Analysts Warn It Could ‘Ruin’ the Internet

Analysts at Bernstein Research are equating social media video app TikTok with drug addiction, warning about a “digital crack epidemic” as competition heats up in the sector.

Planned Parenthood Spending $50 Million on Midterm Elections

The nation's leading abortion rights advocacy organization plans to spend around $50 million during November's midterm election.

Facebook Owner Meta Must Sell Giphy, U.K. Antitrust Regulator Rules

The U.K.'s competition regulator ordered Facebook’s parent company, Meta, to sell the animated image-sharing platform Giphy on Tuesday, a move that is set to unwind an 19 month-old acquisition and deal a blow to the recently rebranded company.

Google to Stop Selling Ads Based on Your Specific Web Browsing

Citing privacy concerns, Google says it won’t use technologies that track individuals across multiple websites.

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