Small Businesses Highlight Community Impact as Holiday Season Kicks Off

A recent report by the National Association of Independent Business (NFIB) highlights the contributions small businesses make to their communities, as the holiday shopping season begins. The findings emphasize how these businesses support local groups and organizations through financial donations and other resources.

The report shows that 90% of small business owners contributed to community or civic groups, charities, youth sports programs, religious organizations, and similar activities over the past year. Financial contributions were the most common form of support, demonstrating the central role small businesses play in strengthening their communities.

Chris Ferruso, NFIB Ohio state director, encouraged shoppers to support local businesses during the holiday season. “Small businesses are the backbone of Ohio’s economy, and Small Business Saturday is the perfect occasion to buy directly from Main Street,” Ferruso said.

Small business owners continue to face challenges, particularly in finding qualified employees. An NFIB survey revealed that 34% of small businesses nationwide report unfilled job openings—down slightly from previous months but still a significant concern.

“As we move into the final quarter of 2024, the worker shortage has eased slightly for Main Street but is still a major concern for many of Ohio’s small businesses,” Ferruso said. Business owners are raising wages to remain competitive, aiming to finish the year strong despite ongoing hiring struggles.

Nationwide, 59% of business owners hired or tried to hire in September, though many reported difficulties finding qualified applicants. According to the report, 90% of those seeking new hires received few or no suitable applications, underscoring persistent challenges in the labor market.

With the holiday season in full swing, small businesses remain vital contributors to both the local economy and the social fabric of their communities.