Originally Published August 14, 2023 8:00 pm PDT
Skittles introduced a new special edition package celebrating transgenderism and the BLM organization.
QUICK FACTS:
- Skittles candy brand recently released packaging that celebrates the transgender movement along with Black Lives Matter (BLM).
- The usual red and rainbow wrapper was replaced with a black and white cover with a trans flag and the phrase “Black Trans Lives Matter.”
- Also included in the design is a drag queen with skateboarding children.
- The company, owned by Mars Incorporated, joined the “Gay and Lesbian Alliance Against Defamation” to create the look.
LIBS OF TIKTOK CREATOR CHAYA RAICHIK ON THE NEW SKITTLES PACKAGING:
“Can skittles just like sell candy? Why do they have to inject this garbage? You’re a CANDY company ffs,” Raichik said.
BACKGROUND:
- In May 2023, Target and Bud Light reportedly lost a combined $28 billion of revenue amid marketing campaigns geared toward transgender individuals.
- Bud Light promoted transgender influencer Dylan Mulvaney for its March March Madness contest, while Target was forced to suspend some of its “Pride” themed items.
- Anheuser-Busch, Bud Light’s parent company, reportedly lost $19 billion while Target saw a drop in more than $9 billion in market value.
- Conservatives put pressure on both companies at the time, calling for nationwide boycotts.
- Target pulled items that were “at the center of the most significant confrontational behavior,” company spokesperson Kayla Castaneda said.
- Thousands of so-called “Pride Month” products were initially listed, ranging from books and home furnishings to clothing items.
