Vice President Kamala Harris’ presidential campaign made a substantial investment in media appearances, including six figures for a spot on the “Call Her Daddy” podcast—a show focused on women’s relationships and lifestyle.
According to a report from the Washington Examiner, this episode drew only 813,201 views since its release on Oct. 6, compared to over 47 million views for former President Donald Trump’s recent guest spot on Joe Rogan’s highly popular podcast.
The Washington Examiner notes that Harris’ campaign spent part of its $1 billion budget on a custom set in a D.C. hotel room for the interview, a stark contrast to Trump’s straightforward appearance in Rogan’s Austin, Texas, studio. Harris reportedly declined to travel to Texas to appear on Rogan’s show.
Harris’ campaign, which included events featuring celebrities like Beyonce, Katy Perry, and Oprah Winfrey (whose production company received $1 million), has reportedly funneled over $15 million into “event production.”
Republican strategist Brad Todd observed, “Money can’t buy you love or a good candidate,” adding that effective communication was missing. He noted, “Advertising is a pretty important source of information for swing voters.
It no doubt matters, but it’s not enough. It doesn’t matter if you have the wrong message, and it’s not delivered in a compelling way.” Todd further emphasized Harris’ campaign lacked a clear break from the current administration’s unpopular policies.
Harris’ campaign has not responded to requests for comment.
