A recent Rasmussen Reports poll reveals that President-elect Donald Trump’s favorability rating surpasses that of the Walt Disney Company, highlighting the entertainment giant’s struggle with public perception following its controversial political and cultural positions.
The poll, conducted exclusively for Breitbart News, shows Disney with a 49% favorability rating, compared to Trump’s +11 favorability margin in RealClearPolitics’ average of similar polls.
Trump’s Favorability Metrics
- Insider Advantage: 50% favorable, 42% unfavorable
- Harvard-Harris: 54% favorable, 40% unfavorable
Disney’s Performance
- Favorable: 49%
- Unfavorable: 43%
While Disney’s net +6 rating might appear adequate for a corporation, the numbers are strikingly low for a brand historically associated with family-friendly entertainment.
Disney’s decline in public favorability follows its pivot into polarizing cultural issues. Critics have accused the company of promoting controversial content in children’s programming, such as incorporating LGBTQ+ themes and lobbying on divisive education policies. These moves have alienated portions of Disney’s traditional audience.
Before these cultural and political entanglements, Disney enjoyed near-universal appeal. Its storied history with beloved franchises like Star Wars and Marvel has been overshadowed by decisions that critics say prioritize woke agendas over storytelling and entertainment.
Trump’s favorability ratings are noteworthy given his polarizing role in politics and nearly a decade of sustained media criticism. For a political figure to surpass an entertainment company’s favorability underscores the scale of Disney’s reputational challenges.
As Disney grapples with the fallout from its cultural stances, the poll suggests a public yearning for less politicization in entertainment. The comparison with Trump—a figure emblematic of political division—further emphasizes the extent of Disney’s decline in public trust and affection.
