Cracker Barrel CEO Julie Felss Masino addressed investors on the company’s recent branding reversal, acknowledging the decision to restore its classic logo came after a wave of customer backlash. Masino said the original logo change was meant to boost visibility on highway signage, but said the company “could’ve done a better job” communicating the update.
Masino told attendees at the 13D Monitor Investor Summit that the logo update was “part of this transformation … setting up success for the long term.” She emphasized the move was not ideological, but instead a strategic decision intended to modernize the chain’s appearance for travelers.
The chain’s announcement of the new logo—which removed the iconic “Uncle Herschel” figure—led to widespread consumer and investor criticism. Within days, Cracker Barrel reversed course, reinstating the original identity and halting major remodeling plans amid a sharp drop in its stock value.
From a broader business perspective, the Cracker Barrel logo reversal underscores the importance of aligning brand decisions with customer expectations, especially for companies rooted in tradition. While modernization efforts may be necessary to stay competitive, sudden changes to familiar symbols can trigger strong reactions from loyal consumers. The company’s decision to return to its classic branding highlights the value of customer feedback and the need for careful communication during periods of change.












Jen Psaki’s ‘Absolutely Disgusting’ Comments Mocking Usha Vance Spark Outrage
Jen Psaki’s comments about Vice President JD Vance and his wife Usha are facing intense backlash after the MSNBC host joked that Usha might be afraid of her husband.
During an appearance on the “I’ve Had It” podcast, Psaki mocked Vance as “the little Manchurian candidate” and said, “I always wonder what’s going on in the mind of his wife. Like, are you OK? Please blink four times. We’ll come over here. We’ll save you.” The podcast description echoed the remark, adding, “Usha Vance, please blink twice if you need help.”
Conservatives slammed Psaki’s comments as “disgusting,” “vile,” and “unhinged.” Fox News contributor Joe Concha said Psaki is “not a good person. At all.” The Libs of TikTok account wrote, “Unhinged Jen Psaki is now smearing JD Vance… @MSNBC should be ashamed to pay her salary.”
Townhall’s Amy Curtis added, “Also, this is an absolutely vile thing to say. Usha Vance is happily married. She made a vow to JD and those words mean something.” White House communications director Steven Cheung also fired back, saying Psaki “has to overcompensate for her lack of talent by saying untrue things.”
Federalist correspondent Margot Cleveland joked, “I must admit, the pivot to ‘JD Vance is worse than Hitler’ started earlier than I anticipated.”
Critics say Psaki’s remarks reflect the hypocrisy of a media class that preaches empathy but mocks conservative women for standing by their husbands.