Originally published June 13, 2023 2:00 pm PDT
PublicSq., a rapidly growing online marketplace that connects consumers and businesses sharing similar values, announced a remarkable growth milestone recently.
According to a press release from the company released this month, its consumer member base saw a tremendous spike of over 300,000 new members in just a week from May 23, 2023, making the platform home to more than one million consumer members.
This monumental rise happened in less than 11 months following its nationwide launch on July 4th, 2022.
The company indicated that this swift rise in its consumer membership had propelled PublicSq. to notable ranks in Apple’s App Store.
The press release states that the “rise in the platform’s consumer membership propelled PublicSq. to the #2 shopping app and the #3 free app in Apple’s App Store last week, ranking above other shopping apps such as Shopify, Target, Amazon, and Walmart.”
The news comes amid an evident shift in consumer shopping preferences, with many expressing dissatisfaction with major retailers seen as advancing leftist and globalist agendas such as Environmental, Social, and Governance (ESG) and Diversity, Equity, and Inclusion (DEI).
The situation is fueling a significant uptick in support for small businesses and retailers that align more closely with consumer values, a factor propelling PublicSq.’s success.
“We are thrilled to celebrate this incredible milestone of reaching one million consumer members in such a short span of time and believe this is further proof that many Americans are tired of corporations advancing DEI and ESG agendas,” said Michael Seifert, Founder and CEO of PublicSq.
He went on to point out the contrast between their success and the struggles of traditional retailers, stating, “In the same week that Target watched its market capitalization drop by $10 billion, our marketplace experienced exponential membership growth.”
PublicSq. believes their rapid ascent in app store rankings and consumer membership growth represents an emerging paradigm shift in consumer shopping preferences.
The press release states, “By offering a values-aligned product-centric shopping experience, PublicSq. is attracting millions of Americans seeking alternatives to retailers and brands that they believe are out of touch.”
The press release also highlighted the platform’s strong growth in the number of businesses joining, stating, “PublicSq. also continues to experience strong growth in businesses joining its platform, with the number of companies signing up for the platform now more than 50,000 strong.”
PublicSq.’s mission is to connect patriotic Americans with high-quality businesses that share their values, enabling consumers to “shop their values.”
It boasts over 50,000 businesses from a variety of industries and over one million consumer members.
However, PublicSq.’s announcement was not without caution.
The press release included several forward-looking statements, warning about potential uncertainties such as changes in competitive industries, variations in performance across competitors, and potential inability to achieve their business and consumer growth plans.
With this milestone, PublicSq. has showcased the potency of a parallel, “patriotic” economy, indicating that values-alignment could be a strong factor in the future of commerce.
You can download the PublicSq. app here.
PublicSq.’s success is contrasted by the recent failures of Target and Bud Light, following the companies’ business moves promoting ideologies that run in opposition to traditional American values.
After selling products adorned with LGBTQ and satanic slogans during its so-called “Pride Month” push, Target’s stock lost $13.8 billion across the last weeks of May.
Bud Light experienced steep drops in sales for weeks, plunging by nearly 25% after the beer brand decided to team up with transgender-identified, biological male social media influencer Dylan Mulvaney.
