According to a new report, Nickelodeon is seeing a dramatic drop in viewership as the network continues to push LGBTQ related content on its programming.
Pirates and Princesses, an independent news blog, noted the children’s network has lost over two-thirds of its audience in the past four years.
“Since July of 2017, Nickelodeon’s viewership has dropped from 1.3 million average viewers per week to a June of 2021 average of only 372,000,” the website said. “In only four years, Nickelodeon has dropped more than two thirds of its audience.”
“That is catastrophically bad for the cable channel, but with cable on the way out, maybe it’s not so bad? The catch here is that it is, in fact, that bad and perhaps worse, simply because Nickelodeon seems to be the primary driving force behind new subscribers to Paramount+.”
Paramount+, a streaming service owned by ViacomCBS Streaming, has even brought back older Nickelodeon content in order to drive nostalgic fans to the service. Shows added to the streaming service include Rugrats and iCarly, among other shows.
