A new AP-NORC poll reveals that most Americans, particularly Republicans, are opposed to athletes and celebrities expressing political opinions.
The survey, conducted by the Associated Press in collaboration with the University of Chicago’s National Opinion Research Center, shows that just under 40% of Democrats approve of celebrities sharing their political views, while only 11% of Republicans and 12% of independents feel the same.
Opinions on professional athletes voicing political stances were similar: 39% of Democrats supported it, compared to 16% of Republicans and 15% of independents.
Throughout the 2024 election cycle, many conservative commentators emphasized their indifference to celebrity endorsements, citing a disconnect between wealthy public figures and the everyday struggles of middle- and lower-class Americans.
The poll also highlights broader trends in political engagement. A significant majority of Americans—65%—reported reducing their media consumption of government and politics due to “information overload, fatigue, or similar reasons.” Additionally, 50% cited global conflicts as a factor contributing to their reduced engagement.
The findings reflect growing frustration with political messaging from high-profile figures and a desire among many Americans for less politically charged media content.
According to the New York Post, tickets for the Toronto leg of Taylor Swift’s Eras Tour saw a notable decrease following her political endorsement, with starting prices falling from $1,321 to $991 over just three days.
The $300 drop suggests reduced demand, as dynamic pricing algorithms adjust to market trends.
Swift’s September endorsement of Vice President Kamala Harris, following Harris’ debate with now President-elect Donald Trump, drew widespread attention. However, the political move may have polarized some of her fan base.
Despite the pricing fluctuations, Swift’s Eras Tour remains a monumental success, breaking records in ticket sales and global attendance. Whether this slight pricing adjustment signals a broader trend or a momentary market correction remains to be seen.
