The National Football League’s Atlanta Falcons and Denver Broncos are trialing biometrics for concession payments and fan entry.
According to the Atlanta Journal-Constitution, Mercedes-Benz Stadium, home to the Falcons and soccer team Atlanta United, plans to trial biometrics with 50 to 100 season ticket holders in the club-seat section.
The trial, which is voluntary, will use facial recognition to identify people and how many tickets they have. The technology could be extended to cover automated purchases at concession stands, restaurants, and bars.
The owner of the two clubs in Atlanta said that palm prints could be considered and added that fans in the trial will be asked about the effectiveness of the technologies.
Concessions operator Aramark has launched TenderBar at Empower Field at Mile High, home of the Denver Broncos, to verify identity and age using facial recognition technology provided by Trueface, according to a report by 9News. The technology also uses analytics to offer fans the same thing they previously bought.
The New York Mets and other teams have launched facial recognition technology for stadium access control, while the biometric bars are operating at the home games of the Jacksonville Jaguars.