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McDonald’s executives will lose bonuses if they hire too many white people to ‘senior leadership roles’

McDonald’s Corp on Thursday said it will tie executive bonuses to new goals for diversifying the company and for the first time publicly release demographic details of its workforce (Reuters).

Reuters reports:

Under the new rules, CEO Chris Kempczinski stands to lose 15% of his approximately $2.25 million annual bonus if he fails to meet goals to increase the portion of women and Blacks, Hispanics, Asians and other minorities in senior leadership roles.

More organizations are seeking to increase opportunities for Black workers, women and other disenfranchised and underpaid groups, after a nationwide reckoning with racism sparked by the May killing of George Floyd, a Black man, by Minneapolis police.

As activists have called for more transparency, companies are increasingly reporting demographic data for their workforces and tying executive pay to diversification goals.

Coffee seller Starbucks Corp in October linked compensation to diversity goals but did not provide details of how those goals would be weighted in performance reviews.

McDonald’s said in July that it would launch initiatives to increase diversity, but it had not yet developed exact mechanisms to do that.

The BL reports:

McDonald’s announced that hiring too many white men would cause senior executives who did so to lose bonuses and instead they should prioritize women and “historically underrepresented groups” for top corporate positions.

For her part, HumanEvents.com writer Celine Ryan questioned this system and called it “McQuotas,” according to her Feb. 19 article.

“But even those who place value in the concepts of ‘diversity, equity, and inclusion’ have repeatedly pointed out that these types of hiring quotas are misguided at best, and empty performances at worst, with unintended negative consequences,” Ryan wrote.

This well-known multinational company increased the percentages of employees it now prioritizes when hiring, without parameters such as demographic proportionality in each country, for example.

Likewise, the founder and editor of The Gateway Pundit, Jim Hoft, maintains that “the company will focus on hiring women and minorities for top positions, regardless of their talent and abilities.”

Coca-Cola also generated a strong reaction when it was discovered that in its employee training instructions, it included a rule that participants “try to be less white” in their behavior, according to alternative media outlet The Scoop.

The Twitter user identified as @DrKarlynB denounced these indications in one of her tweets.

“Coca-Cola is forcing employees to complete online training telling them to “try to be less white. These images are from an internal whistleblower,” she wrote.

After this tweet, Coca-Cola denied the fact, but @DrKarlynB replied in another of her messages that the company’s institutional icon could be seen in the didactic material used for the training.

“For people asking to verify this, the course is publicly available on @LinkedIn,” the netizen confirmed.

She added: “You can see for yourself. The Coca-Cola icon is in the top right-hand corner on some of the images because they’re using LinkedIn content for their internal platform.”

The True Reporter reports:

McDonald’s has a perfect strategy for financial success and human resources management. They are based upon strict rules, turning the back towards the American First standards.

McDonald’s company executives’ bonuses will be shortened if they hire white people for better places.

The company’s politics allows them to include every type of person and have employees from minority groups and immigrants. This company will have employees from all races and types in the future.

Besides. they will eliminate all the stereotypes.

“From 2021, the Company incorporates quantitative human capital management-related metrics to annual incentive compensation for its Executive Vice Presidents.”

When 2025 ends, 35% of the workers in higher positions will include minority groups. This metric in 2020 was 29%.

In a Washington Examiner report for this theme, the company said they would add up to a 15% bonus for applying and reaching this goal.

“Inclusion Index” is the metric for these targets! McDonald promotes EQUALITY!

Of course, haters are around. Some people don’t agree with this decision.

Some people doubt in this program. For example, Celine Ryan suggested renaming the company in “McQuotas.”, other people also commented.

On Twitter she wrote:

“But even those who place value in the concepts of ‘diversity, equity, and inclusion’ have repeatedly pointed out that these types of hiring quotas are misguided at best, and empty performances at worst, with unintended negative consequences.”

I am asking myself:

Promoting diversity and starting discrimination to the home nation, can you see the difference?