Maybelline is now advertising makeup products with biological men.
In a new Amazon Prime Day ad, a bald, bearded man with a hair clip in his beard is shown applying lip gloss.
He discusses the product and encourages his audience to purchase it as a Prime Day deal.
The man, Ryan Vita, considers himself a “beauty guru” on TikTok.
Another man and makeup artist, Zak Taylor, was involved in the promotion of another product from the company.
The move follows Maybelline’s partnership with Dylan Mulvaney, a transgender woman and biological male.
Reporting from The Post Millennial:
The backlash from women seeing men advertise products intended for them has been fierce. As men walk the catwalk with collagen-filled lips and butt implants, sporting one-piece swimsuits that show off all their male assets while not at all showing how the suits would look on women, women who buy things have been nothing short of appalled.
