Levi’s CEO Chip Bergh stated at a “dealmaker summit” that the company plans to expand its “gender fluid” clothing line to appeal to the “consumer appetite.”
“We are building out slowly,” Bergh said at Axios BFD.
“It started with a small collection of gender-neutral or gender fluid line — and there’s definitely consumer appetite for that. And we’re there for that,” he said.
Reporting from The Blaze:
"We know that some women buy some men's products and some men buy women's products," Bergh explained. "We know that that goes on. We've got the research and the data to show it."
