During the week of her debate with Donald Trump, the New York Times reported that Vice President Kamala Harris’ campaign reportedly spent $12.2 million on Facebook and Instagram ads, far outpacing Trump’s $611,228 spend.
The Harris campaign focused on battleground states like Michigan and Pennsylvania, spending over $1 million in each.
The Trump campaign, however, invested significantly less in these states. Trump’s campaign defended the disparity, stating their strategy relies on Trump’s organic appeal rather than heavy spending on digital ads.
“The Harris campaign must spend an enormous amount on digital advertising, and we don’t because our campaign’s greatest asset is President Donald J. Trump,” Trump campaign National Press Secretary Karoline Leavitt said.
Following the primetime debate earlier this month between Donald Trump and Kamala Harris in the race for the presidency, a significant portion of undecided voters who had conversations with Reuters expressed a tendency to support Trump in the upcoming November elections.
When Reuters engaged with ten voters who hadn’t yet made up their minds, six of them mentioned they were inclined to back Trump or were firmly in his camp after watching the debate. Meanwhile, Harris managed to convince three of these voters, leaving one still unsure about their choice.
Although acknowledging the limited number of participants, Reuters highlighted that the feedback indicates Harris might have to articulate her policy ideas more clearly to appeal to those still on the fence.
According to five interviewees, Harris didn’t clearly communicate her strategies for enhancing the economy or addressing the cost of living spikes experienced during the Biden-Harris term.
On the other hand, those leaning towards Trump believed in his economic leadership, despite personal reservations about him. They recalled financial stability during his presidency and endorsed his approach to taxing imports. Out of the six leaning towards Trump, four were unconvinced by Harris’ assurances of adopting economic strategies distinct from Joe Biden’s.