The nonprofit He Gets Us campaign is airing a new Super Bowl commercial that invites viewers to “take a step towards Jesus” as they confront societal noise and distraction. The 60-second ad spot, titled More, is set to run nationally during the big game on Feb. 8 and seeks to refocus audiences on deeper spiritual fulfillment beyond materialism.
Come Near, the Colorado Springs–based ministry behind the campaign, developed the video to address modern pressures and expectations, portraying scenes of social media scrolling, consumerism, and the pursuit of “more” without real satisfaction. The spot concludes with the message: “There’s more to life than more,” and poses, “What if Jesus shows us how to find it?” before directing viewers to HeGetsUs.com.
This marks the fourth consecutive year He Gets Us has secured a Super Bowl advertising slot, a rare achievement for a ministry. The ads have been designed to spark spiritual curiosity rather than deliver doctrinal teaching, with ministry leaders saying the goal is to nudge Americans toward contemplating Jesus amid the distractions of modern life.
Come Near’s chief impact officer, Tyler Johnson, explained that research involving thousands of Americans informed the campaign’s themes, identifying a widespread sense of overwhelm and desire for deeper meaning. The ad is intended not just to be seen, but to initiate a “micro-journey” toward Jesus through online resources like articles, videos, and suggested small groups.
The He Gets Us campaign originally launched in 2022 and has become known for its high-profile placement during the NFL’s championship broadcast. It aims to present Jesus in ways that connect with contemporary audiences while avoiding overt political messaging, instead emphasizing personal identity, community, and spiritual questions.
Conservative Christian observers have noted the significance of securing one of America’s largest television audiences for a gospel-related message. Such visibility on a national stage can challenge secular assumptions and bring conversations about faith into mainstream culture, especially for viewers who may never encounter such content elsewhere.
The choice to explore themes like materialism and existential dissatisfaction resonates with long-standing biblical teachings that warn against attachment to earthly wealth and emphasize spiritual purpose. This approach aligns with traditional Christian doctrine that true fulfillment is found in a relationship with Christ, not in the relentless pursuit of “more.”
For many believers, the He Gets Us Super Bowl ads represent a strategic effort to reintroduce Jesus to a diverse national audience and shift cultural focus from consumption to questions of eternal significance.
