The European Commission has started a new investigation into Alphabet’s Google to determine if the US tech titan favored its own online display ad technology services, breaching European Union antitrust regulations.
“We are concerned that Google has made it harder for rival online advertising services to compete in the so-called ad tech stack,” European Commission Executive Vice President Margrethe Vestager said in a statement.
Vestager noted that the US corporation was “present at almost all levels of the supply chain for online display advertising,” since it collected data being used for targeted advertising, sold advertising space, and acted as an online advertising intermediary as well.
