The Saloon, a gay bar in downtown Minneapolis, will stop offering Anheuser-Busch products after the brand did not lean on the support of the LGBT community.
“I’m so protective of doing business with people who have integrity and don’t get into an anti-queer agenda,” The Saloon’s owner John Moore said to the Minneapolis Star Tribune.
“Anheuser-Busch had an opportunity to support a marginalized community in a way that few other corporations have attempted, but they abandoned that direction. We view that as unacceptable,” Moore said in a statement.
Reporting from The Blaze:
Marcel Marcondes, global chief marketing officer at Anheuser-Busch, recently described the boycott against Bud Light as a "wake-up call" for the beer conglomerate. "In times like this, when things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers first of all to be very humble," Marcondes admitted at the Cannes Lions International Festival on Monday. "That’s what we’re doing, being very humble, and really reminding ourselves of what we should do best every day, which is to really understand our consumers. Which is to really celebrate and appreciate every consumer that loves our brands — but in a way that can make them be together, not apart," he said.
