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GameStop’s retail investors are waiting to be bullish about Wednesday’s earnings report

As was the case in March, GameStop’s results are likely to have less of an impact on how the stock is traded.

GameStop GME, +0.85% is set to report earnings after market close on Wednesday, as if it mattered to the company’s stock price.

As was the case in March, GameStop’s results are likely to have less of an impact on how the stock is traded. Despite being upstaged by AMC Entertainment AMC, -10.37% and Wendy’s WEN, -12.68% recently, the videogame retailer is still the Mother Meme stock and will continue to move more on what’s being said on Reddit than it will on whether or not Wall Street likes its P&L.

While GameStop is expected to report an earnings per share loss of $0.82 despite a nearly 22% increase in sales for the quarter and tout the launching of new gaming consoles as an opportunity fro growth gooing forward, it might have already made its biggest news of the day by officially announcing at Wednesday’s shareholder meeting that 35-year-old Chewy co-founder turned private equity investor Ryan Cohen has been voted in as GameStop’s new chairman of the board.

Cohen, who has become the face of GameStop’s stock surge and a folk hero to the company’s devoted fans on social media who revel in decoding his infrequent cryptic tweets aimed at engaging with the retail investor crowd, did not disappoint when he took the reins, announcing to the assembled shareholders “As my dad would say, buckle up.”

“I literally started to get emotional/borderline tears when I heard he said that,” user noyogapants posted on Reddit board Superstonk in response to Cohen’s quote. “Then I took a deep breath and told myself to get it together because it hasn’t even started yet!”

Collecting oneself and wearing a metaphorical seat belt have been good ideas for anyone trading GameStop stock in 2021. Shares are up almost 1,700% year-to-date thanks in large part to te retail investors that poured into the stock in January to create one of the most epic and bizarre short squeezes ever, and have continued to cheer the company’s transformation plan that includes overhauling its leadership and taking concrete steps to move away from brick-and-mortar and towards e-commerce.