Dominion Voting Systems CEO Predicts Business ‘Ultimately Goes to Zero’ After Reputation Damage

Dominion Voting Systems, one of the leading providers of electronic voting hardware and software in the United States, is on the verge of losing its business, warns CEO John Poulos in a recent interview with TIME.

Poulos, who founded the company two decades ago, notes that the reputational damage suffered by the company, especially since the 2020 election, may have been a death blow, causing him to predict that their “business ultimately goes to zero.”

Dominion was thrust into the national spotlight following the 2020 election, when then-President Donald Trump and his allies accused the company of vote manipulation, specifically, flipping Trump votes in favor of Joe Biden.

Several media outlets, notably Fox News, amplified these theories.

Consequently, Dominion saw a significant backlash, leading to some clients, like Shasta County in California, canceling their contracts with the company.

Poulos explains that even though existing customers might not terminate their contracts prematurely, he fears that once their current agreements are up for renewal, the clients might decide not to renew.

“Whenever the next time a customer chooses to buy a new system—because every eight years or so, you replace your voting system for obsolescence and for certification issues—they’ll just say, ‘Man, it’s just not worth going through the hassle just to buy Dominion,'” Poulos forecasts.

To further affirm his predictions, Poulos believes that even though Dominion’s offerings might be superior and cost-effective, the hassle associated with the public outcry makes it highly unlikely that clients would prefer to continue their association with the company.

“Eventually, I suspect all of our customers will go a different direction,” he states with apparent certainty.

Meanwhile, the legal battle continues, with Dominion having won a historic defamation lawsuit against Fox News recently, forcing the media giant to shell out $787.5 million in a settlement, the largest ever for a media company.

Despite the victory, Poulos remains skeptical about the future of Dominion, according to TIME.

The CEO’s pessimistic outlook stems from the defamation allegations, which, as he puts it, threw them into a “death spiral.”

“And by accusing us of the greatest American crime in history, it turned us, as one of our customers has described, as the most demonized brand in the United States,” he said.

Nevertheless, Poulos is committed to the cause and is optimistic that the legal victories will aid in curtailing misinformation.

While he acknowledges the uphill battle in raising awareness against the widely believed false claims, he states, “We really hope that this puts an end to trusted media putting ratings and profits above the pursuit of the truth.”

Dominion, as of now, still faces six other defamation lawsuits, including cases against right-wing media outlets Newsmax and One America News.

Meanwhile, Chadwick Moore, biographer of former Fox News host Tucker Carlson, claimed that Carlson’s departure from Fox was due to the Dominion’s settlement.

Despite Dominion’s denial, Moore asserted that his sources confirm this narrative, suggesting that Dominion’s stakeholders could silence a significant conservative voice, potentially until after the next presidential elections.

“They have assured me, even before this news leaked, that is in fact the truth,” Moore stated.

“If that is true, it would mean that a small group of people, who have a controlling interest in Dominion, have managed to silence what is arguably the most important and influential conservative voice in the country, possibly until after the next presidential election.”